To animate events, activities and workshops, as a means of facilitating connection and opportunities for relationship building, with a particular focus on 20 to 39 year-olds who live, work or volunteer in Vancouver's West End.
A pop-up pub night, pride part, cooking classes, gardening workshops—are just a few of the local events the group has put on.
The main 'Y badge' includes some symbols to symbolize generating ideas and putting different ideas together. It was designed to scale nicely to social media avatars, and other possible uses like buttons and t-shirts. Since it was designed, it's been used on hundreds of event posters, banners, and other event collateral to help promote the group online and offline.