This animation showcased TIBCO’s new Loyalty Lab platform. It’s a system designed to connect brands with their customers through customized loyalty programs. It uses a blend of social media, analytics, and expert staff at TIBCO to give brands a solid path to retain their customers.
All of the characters, icons, and other illustrations were designed to bring this friendly world to life, while staying true to the brand’s identity. Major scenes were storyboarded out to get the sequence and visuals all in the right places.