This animation showcased the business model of GE's Critical Power division. I worked with my my team at TBA Digital to develop the visual design and animation style. Taking inspiration from GE's existing corporate branding, I went with a line-drawn illustration style to visualize the close connection between their services and products. All of the illustrations were made from scratch for the animation.
The finished piece was shown on the GE Critical Power homepage, and used with promotional materials and presentations.