What if we could talk about our mental health openly and positively? And what if we could do it on the web, while building a sense of community around it?
Those are the questions that Mark, Daniela and I had when we started to build a brand around those values. Mental health can invoke a sense of stigma, and sharing common stories in the open is not that popular. We wanted to break these barriers down a bit and create something people could use to communicate their own stories. People could relate to these stories and in turn, inspire them.
Over a few meetings, we had a whole bunch of ideas on how to establish the brand and what kinds of topics we could cover. A big part of these meetings was trying to visualize the flow of things, whether it was how people would experience the content on the site or through physical materials. This kind of thinking helped us lay the groundwork for later projects.
We started by creating a website on Tumblr to build everything from. It’s been an amazing experience to watch it grow, and see all of the positive responses that really drive us to keep building on it. Weekly posts on a certain topic are done by the 3 of us, and we invite submissions from anyone who has something to say.
When designing the logo, I wanted it to be clear, iconic, and have a happy feeling to it. We weren’t building a scientific brand, so I simplified the anatomy of a brain. I chose the high contrast pink outlines to set it apart from most backgrounds, since we use it often as a watermark on illustrations or images.
We’ve used it in hundreds of applications, from photographs to illustrations, and even some t-shirts. It’s been great to see how many things we can apply it to-all promoting positive thinking around mental health.